Browsing Category
Marketing Channels
1615 posts
Social media working for The Office
DunderMifflinInfinity.com, NBC’s social networking site for its sitcom “The Office,” seems to be paying off for the broadcaster.…
To: Kettle, From: Pot
An interesting sidenote from the Folio Show keynote this morning: When speaker Jim Louderback asked the crowd how…
Mac ads: Too good?
Last night, I logged on to the New York Times home page, only to be confronted with one…
Great news! Social networking surpasses porn in search
It feels like a seismic shift in the world of Internet searching — how could any topic beat…
Real-time reviews on Twitter: yay or nay?
Last week I read about a critic from the D.C.-based Washingtonian doing a restaurant review though Twitter. While…
Digital music mergers plus for list marketing
While there’s a lot of coverage of Bank of America’s Merrill Lynch acquisition, I found myself pondering the…
Online TV viewership has doubled
According to a new study by The Conference Board and TNS nearly one-fifth of American households that use…
If you’re worried about Do Not Mail
I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for…
Interactive channels to grow in 2008: Forrester Research
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the…
Printers and direct mail fraud
Publisher’s Clearing House, which I recently wrote about for its launch of PCHtv.com, is back in the news.…