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Marketing Channels
1605 posts
Social media working for The Office
DunderMifflinInfinity.com, NBC’s social networking site for its sitcom “The Office,” seems to be paying off for the broadcaster.…
To: Kettle, From: Pot
An interesting sidenote from the Folio Show keynote this morning: When speaker Jim Louderback asked the crowd how…
Mac ads: Too good?
Last night, I logged on to the New York Times home page, only to be confronted with one…
Great news! Social networking surpasses porn in search
It feels like a seismic shift in the world of Internet searching — how could any topic beat…
Real-time reviews on Twitter: yay or nay?
Last week I read about a critic from the D.C.-based Washingtonian doing a restaurant review though Twitter. While…
Digital music mergers plus for list marketing
While there’s a lot of coverage of Bank of America’s Merrill Lynch acquisition, I found myself pondering the…
Online TV viewership has doubled
According to a new study by The Conference Board and TNS nearly one-fifth of American households that use…
If you’re worried about Do Not Mail
I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for…
Interactive channels to grow in 2008: Forrester Research
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the…
Printers and direct mail fraud
Publisher’s Clearing House, which I recently wrote about for its launch of PCHtv.com, is back in the news.…