Jewelry retailer and direct marketer Tiffany & Co. Inc. yesterday said it acquired a 5 percent stake in Della.com and agreed to make the San Francisco online gift Web site its exclusive wedding-registry partner. The amount of the investment was not disclosed. Tiffany, New York, said the investment marks a significant step in its effort to expand into the wedding-gift market and establish access to customers at a critical stage in their lives. The agreement eventually will allow engaged couples to create Tiffany registries online at Della Weddings, Della.com’s wedding Web site. Della.com’s other partners include Amazon.com, Crate & Barrel, Dillard’s, Neiman Marcus, REI and Williams-Sonoma.
Related Posts
Google expert advises on hyphenated domain names
Renowned Google SEO specialist, John Mueller, recently addressed hyphenated domain names. A topic raised by a Reddit user…
Google prioritizes user-centric quality content
In an increasingly competitive online landscape, generating enlightening, reliable, and user-centric content has become essential. This content, known…
Unequal financial burdens amplify call for reform
Financial difficulties are not evenly distributed in society, with lower-income individuals often faced with higher economic burdens than…