Hitmetrix - User behavior analytics & recording

Snapchat Redesign Under Fire After Strong Earnings Report

It’s been an interesting week for Snap, Inc.

The parent company of social media platform Snapchat saw a strong earnings report this week as stocks soared 28%, beating expectations and exceeding their initial IPO price. Though the company still isn’t in the black just yet, the new report shows some progress for the company, which struggled to keep up after going public in 2017.

Part of Snap’s efforts to reinvigorate the app included the roll-out an all new redesign. As Snap CEO Evan Spiegel said in late 2017, the new layout aims to “separate the social from the media,” by providing more clear separation between discovery feeds and posts from user connections. This move was intended to create a more tailored experience for audiences, with an emphasis on delivering content that may be more relevant to users.

The change, however, is receiving some backlash. Users have taken to Twitter to criticize the update, claiming the change makes the app more difficult to use.

In the U.K., the divisive update sparked a rally of Change.org petitions demanding the social media platform allow users to uninstall or ‘reverse’ the update.

According to a previous tweet from the Snapchat Support handle, it doesn’t look like a reversal is possible.

Snapchat’s own twitter handle is focusing on retweeting positive feedback they’ve received, touting their enhanced Bitmoji features

The brand has also been responsive to negative reviews and urging disgruntled users to “give it a chance.”

Twitter also saw their stock price jump, and reported net profit this month — a first for the brand.

Related Posts
E-Book Popup

Unlock the Secrets of Digital Marketing in 2024!

Subscribe to our newsletter and get your FREE copy of “The Ultimate Guide to Digital Marketing Trends in 2024"