It’s disheartening to read Tad Clarke’s editorial on predictive dialing (“Predictive Dialing’s Dead Air? A Marketer’s Problem,” DM News Feb. 21) in which he states: “Why some states want to prohibit the use of predictive dialers entirely is beyond me.” I guess there’s nothing like the sport of taking people away from assorted daily activities to answer a nonexistent phone call. Just like the telemarketing company that hangs up if anybody answers the phone, since its only purpose is to leave a message on an answering machine. Is this what Don Ameche invented the telephone for? Mr. Clarke, as editor of a major direct marketing industry publication, should represent the best of industry practices, not the worst.
Related Posts
Shifting SEO practices towards user-focused strategies
SEO has shifted its focus from manipulating search systems to providing valuable content that caters to users’ needs.…
Generative AI reshaping internet search efficiency
Generative artificial intelligence (AI), particularly technology like ChatGPT, is set to drastically revolutionize internet searches, potentially making them…
U.S. administration launches national digitization campaign
The U.S. administration has recently launched a national digitization campaign to improve the digital capabilities of over 10,000…