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1615 posts
The iPhone Cometh
As an early adopter of the iPhone (my lovely wife gave me one for Christmas last year) I…
Is the term “e-mail marketing” Web 1.0?
In a meeting with a digital agency last week, talk turned to e-mail marketing. I was told, in…
Must we be protected from product placements?
Earlier this week, the FCC announced that it would be reviewing rules on how TV shows inform viewers…
A legacy of campaigns
If you are still recovering from Cannes and looking to see more legendary marketing campaigns, I recommend a…
Dunn Data suffers power failure
I just got a call from Dunn Data Co., formerly Mal Dun Associates. The Brewster, NY, based company…
If it worked for Obama…
…perhaps it will work for the UK’s House of Lords? I’m speaking, of course, about reaching out to…
Nokia debutes Advertising Alliance
Nokia has come out with a new program that aims to make mobile marketing easier on marketers. Enter…
AOTA conference explores safety online through education
This week’s AOTA conference was a meeting of minds for online marketers who specialize in security and online…
AOTA cocktail party
After a long day of talking about consumer trust and security, the AOTA cocktail had people loosening up.…
Measuring social networks
Can marketers expect to get predictable measurement and accountability from social network campaigns? This was a question that…