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Spotlight Conversation: Reaching the inattentive
Q: You were recently named 2008 Direct Marketer of the Year by the New England Direct Marketing Association.…
The game changers
At the same time that marketing spend has begun to tilt away from traditional advertising and toward direct,…
Spotlight conversation: To affinity and beyond
Q: What is your strategy since you took your position at North American Media Group (NAMG) last month?…
Creative solutions from Lexus, USG Corp. and Teleflora
Lexus Multitouch effort targets sports car enthusiasts Situation Luxury car manufacturer Lexus wanted to create buzz for the…
Consumer constraints
Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector’s…
Build loyalty through liquor marketing
With online marketing for alcoholic beverages growing, spirits marketers are looking to reach 20- and 30-somethings who are…
The persuasive power of influencers
Identifying influencers — people who are passionate about your brand — is a key element of word-of-mouth marketing.…
In perfect harmony: e-mail works in-sync with other channels
E-Loan, an online consumer direct lender, has strived to deliver relevant and timely communication to customers of the…
New parent marketing power
Not only does the birth of a baby trigger a flurry of new purchases of everything from disposable…
Toolbox: Increasing e-zine subscribers, virtual launches and user reviews
E-MAIL How do I increase number of subscribers to my e-zine? “Publishing an e-zine is a great way…