BrandMatch, an innovative AI-driven advertising platform, is revolutionizing the advertising industry by interpreting ad briefs and customizing content for various audience sectors.
Renowned Global Chief Advertising Officer Joy Robins recognizes BrandMatch as a game-changer in the industry. She commends it for its ability to streamline procedures and eliminate common issues marketers often face.
BrandMatch has undergone successful trials from April to June, collaborating with multiple reputable brands.
BrandMatch’s impact on AI-driven advertising
The results have been impressive, with an average click-through rate of 0.40% and an 8.4% boost in brand awareness.
The platform reflects a significant shift from traditional category-based targeting to more audience-focused, interest-oriented approaches.
A notable use case of BrandMatch’s abilities is showcased in Paramount+’s promotion strategy for the finale season of their popular series, Evil. Paramount+ leveraged BrandMatch’s AI to create a distinct strategy for two seperate audience categories.
Not only did this create a more customized experience for their viewers, but it also generated remarkable results. Their click-through rate skyrocketed by 20% compared to similar campaigns within the entertainment industry.
