Exercise equipment manufacturer NordicTrack Inc., Chaska, MN, announced Jan. 29 that it would restructure its direct response marketing programs and focus more on retail sales channels. The company said it would immediately cut 51 full-time employees and 65 part-time telemarketing representatives from its Chaska headquarters to eliminate direct response channel overheard. It intends to outsource direct response operations to other manufacturers and vendors, said spokesman Michael S. Smith. “Direct response marketing is not as efficient in reaching customers because of skyrocketing advertising rates, changing television viewer buying habits and an infusion of 'fad' fitness products,” the company said. NordicTrack parent company CML Group Inc., Acton, MA, posted a loss of $13.6 million for the 13 weeks ended Nov. 1, the most recently reported period. CML expected results for the following quarter to be hurt by NordicTrack's “slower-than-expected ramp-up” of an exercise device called the New Ellipse.
Related Posts
Cyberattack targets Pacific Islands Forum systems
The Pacific Islands Forum (PIF) Secretariat in Fiji has confirmed it was the target of a cyberattack earlier…
Apple Vision Pro eye tracking flaw
A group of researchers has identified a security flaw in Apple’s Vision Pro mixed reality headset. The flaw…
Old Navy’s ’94 Reissue Collection Debuts
Old Navy is celebrating its 30th anniversary by launching a nostalgic collection inspired by the 1990s. The limited-edition…