The Internet Advertising Bureau (IAB) reported last week that online ad spending for first-quarter 1998 reached $351.3 million, an increase of 271 percent over first-quarter 1997. According to the IAB, computer-related advertising still is the leading category online accounting for 27 percent of online ad spending, closely followed by consumer-related at 25 percent, telecommunications at 14 percent, financial services at 13 percent and new media at 10 percent. Also, the IAB said that 98 percent of online ad deals are cash-based and 2 percent are barter. It also found that banner ads account for 55 percent of online spending and sponsorships account for 40 percent.
Related Posts
MIT alumni accused of $25 million Ethereum heist
Two brothers and MIT alumni, Anton Peraire-Bueno and James Peraire-Bueno, stand accused of exploiting their advanced understanding of…
Google’s new tool enhances online search experiences
Google has introduced a new tool, AI Overviews documentation. Designed to improve web search experiences, the tool provides…
Unpacking SEO techniques in 2024 webinar
The highly anticipated 2024 webinar on Google Documentation & SEO, led by Michael Johnson and his team, promises…