GDPR’S IMPACT ON CREATIVITY
HOW GDPR WILL AFFECT THE END USER
“The start of it is working internally. Making sure, again, this is from a marketing perspective, or just from a data, integrity inspection throughout the brand. Making sure everybody is aware of what it means, and what the impact will be working with our vendors, working with our agencies, working with data protection consultants.It’s really an all hands kind of approach to making sure that everybody is aware of the impact. So, just really reformulating our strategy, looking ahead to how we as a brand are going to really rise to meet the new expectation and hopefully be rewarded for that.” – Kevin Scholl, Red Roof Inn
GDPR’S IMPACT ON MARKETING